Minutes:
Councillor
Catherine Hughes (Cabinet Member for Porth Gofal, Early Intervention, Wellbeing
Hubs and Culture) presented the background to the report. It was noted that the
proposal had been discussed prior to the budget. The Wellbeing Centres Service of Porth Cymorth
Cynnar plays a critical role in providing
opportunities that contribute to the health and wellbeing outcomes of our
residents. One aspect of the Wellbeing Centres Service’s is the operation of
the council’s leisure facilities. Encouraging residents to participate
regularly in physical activity directly contributes to the improved mental and
physical health of our communities and helps to build individual resilience and
decrease reliance on health services.
The service generates income by charging for
use of its facilities and access to the activity programmes it provides. In
2018/19 (pre pandemic) the income generated by the service equated to £752,673
of which approximately £176,000 was through membership packages (monthly set
fee for various levels of access to swimming, fitness suite and exercise
classes). Income Generation and Grant Aid accounted for 55% of the total cost
of providing the Wellbeing Centre Service, with the remainder being provided by
council core funding. As a non-statutory service, the Wellbeing Centre Service
has to attract people to use its facilities. There are a number of factors that
may influence where and when a person choses to be active and pricing is one of
them.
Elen James
reported that the service had been severely impacted over the last 2 years but
different to some local authorities, staff were redeployed and have since
returned to the service. All leisure centres and swimming pools in the county
have re-opened and over 350 children have registered for swimming lessons with
an additional 70+ children on the waiting list. Prior to the pandemic, the
service had over 900 memberships, they now only have approximately 400+,
therefore work is needed to market the Wellbeing Centres, in order to encourage
people to return to exercise and feel safe in doing do. The proposal is to
introduce short-term offers similar to other local authorities, to increase
service users of all ages to return to use the facilities. It is difficult to
give examples of fees as the offers will depend on the data collected, but
examples of offers were presented to the committee.
It was noted there
should not be much additional cost in running the centres with the promotions
in place. The purpose is to attract more people regularly.
In response to a
question regarding Hywel Dda University Health Board, Elen James clarified the
local authority continued to receive contributions to support the National
Exercise Referral Scheme (NERS). It was reported yesterday at the Performance
Board that there were over 300 new referrals. 16 weeks of support is provided
and the intention is to encourage clients to continue using the facilities,
after these 16 weeks, to help prevent further health problems.
No information
leaflets are sent with the Council Tax Bill but the service has a website,
information is also available on social media and the press office share
stories. It was highlighted that the community councils should be made aware of
what was on offer for all ages, to be able to publicise the service locally.
The benefits of
exercise sessions to individuals’ mental health was raised by Committee
Members. Elen James noted that although the wellbeing centres had been closed,
thousands of people have been involved / attended sessions over the last 2
years, both virtually and in-person. Over 2,000 people have participated in the
wellbeing walks.
Groups held at
community centres are encouraged to continue. It will be important for the
local authority to work with them to ensure the public have various
opportunities to improve their health and wellbeing.
Following questions by the Members of the
Committee it was AGREED to delegate authority for the Corporate Director
and the Corporate Lead Officer Porth Cymorth Cynnar, in consultation with the portfolio Cabinet Member
to vary the Fees & Charges for 2022/23 to run short term/time limited
promotional offers to incentivise more children, young people, individuals and
families to participate in regular physical activity and lead healthier
lifestyles.
Elen
James agreed to report on the promotional offers in the new administration
period.
Supporting documents: